All Zain Great Idea participants hadto undergo an intensive three weekbootcamp at Zain headquarters.During the bootcamp, they wereexposed to different courses whichinclude: financial management, brandmanagement, marketing, negotiationskills, venture capital funding, humanresources, operations, business modelcanvas creation and many moreimportant areas of running an SME.Once the bootcamp had concluded,the participants were expected topresent to a committee of judges,who evaluated their business ideas ona number of criteria.The final 12 projects were chosen toadvance to Phase 3 of the program.